Book covers seem to be a theme this week for my blogging because when I was perusing imprint I came across an article about romance novels and an interview with an art director who has been creating these guilty pleasure covers for 13 years.
Naturally, I clicked to read more.
Here are some examples created by Claire Brown.
Notice anything about them other than, ahem, their seductive poses and titles?
They all use wispy/calligraphy/Victorian typefaces. I think this goes back to that idea (a la Midnight in Paris) of nostalgia, where everyone thinks living in another era would make them happier. Romance does seem more romantic in the Victorian age, possibly because of those corset pushing up your you-know-whats. I mean, look at "Treasure Me."
It's a short article, but I thought it was interesting that Brown says the office is filled with classical art books, contemporary high fashion, architecture and interior design. She also said it helps to have a knowledge of history, classical art, architecture and furnishings.
Some of the challenges that come with designing these books is their small size.
Like any other publication, you really have to know your audience and keep them in mind when designing. These readers like kilts and, of course, chiseled abs.
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