Can't miss this: Naming

I think naming something, whether a person, blog, or nail polish color seems like so much pressure. I don't know much about naming any of those other than blogs; I do dream of creating my own nail polish color and ponder baby names every once in a while (Evelyn and Harrison, fyi). Every time I attempt to start a blog, it is the name that I spend days, even weeks, thinking about. It always feels so permanent. Not as much with a blog but definitely with a person's name. I think we all have meet that person with an awful name - Stribling, seriously, people. It sound like dribbling - that you can't help but think "why?".

This week, I bring you a short article from Imprint about naming the typeface Empire, which I think you will agree is appropriately named. It is not a long-winded discussion but rare reasoned through images. Enjoy!